Digital Marketing

Level: 3
Qualification: Apprenticeship
Course Length: 18 months

This course is not currently available. If you would like more information and updates on when this course is ready to deliver, please email

Digital marketers assist in developing a company’s overall multi-channel communication strategies through the use of technology. Although there are a growing number of digital marketing companies, every business is being pressured to utilise digital and social forms of advertising, therefore you could find yourself as a digital marketer a part of a marketing team in any industry.

Key areas of digital marketing:

  • Social media marketing
  • Search engine optimisation (SEO)
  • Pay-per-click (PPC) campaigns
  • Mobile marketing
  • Affiliate marketing

Because the world of technology is so rapidly changing, there is always the opportunity to develop and learn new things. If you enjoy being both creative and techy, working on your own and as part of a team, digital marketing could be the career for you. See what’s covered to find out more.

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.

Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

Click here to view the full apprenticeship standard.

  • Principles of coding
  • Basic marketing principles
  • Customer lifecycle
  • Customer relationship marketing
  • Delivering digital marketing campaigns
  • Digital and social media skills
  • Specialist marketing principles such as search marketing, SEO, email marketing, web analytics, mobile apps and PPC and how they work together
  • Similarities and differences of all the major digital and social media platforms
  • The business environment and issues related to digital marketing and customer needs
  • Digital etiquette
  • How digital platforms integrate into the working environment
  • Required security levels necessary to protect data across digital and social media platforms

All our apprenticeships are delivered through blended learning techniques. This means there will be a mixture of self-studying, theory delivered by your tutor either online or in person, a series of one-off webinars and seminars delivered by our carefully selected ‘sector experts’. Our e-portfolio software allows you to access your work and view your progress at any time, from any device.

Thank you for your enquiry, we will endevour to get back to you as soon as we can.
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